Nice to meet you, I’m Susan.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. The way you tell your story can make all the difference. That’s where I come in. I’ve taught thousands of students management and marketing techniques through college classes, conferences, executive learning, professional associations, and as a subject matter expert and co-author of multiple successful textbooks in classrooms and online in every continent on the planet (except Antartica…for now).
My students are from around the world, all ages, and all levels of experience in business - but they do have something in common: they want to stress less while building what’s important to them.
In the last 15 years as a business education expert…
I’ve completed certifications, coursework, degrees, and a doctorate from institutions such as the University of St Andrews, Stanford University, MIT, Cornell University, and the University of Southern California.
I’ve built one of the first master’s level degree specializations in digital and social media marketing in the USA at the University of Alabama.
I’m a subject matter expert in management and marketing as a published author with thousands of readers across the planet with one of the largest textbook publishers in the world.
I’ve helped hundreds of people build real businesses and solve real problems around managing and organizing their marketing to help them feel less stress.
I’m a doctor of education and my research focuses on real ways to take away the stress and anxiety business people feel every day, so they can focus more on what they love to do and less on feeling overwhelmed.
What does all this mean? It means I can break down big academic theories and make them easy to learn and most importantly easy for you to put into action in your business or organization. I’m a millennial manager and a professor of the working world, who understands how business is taught in university classrooms and how business works in the office, remotely, or as a small business owner.
Susan’s Education and Professional Background:
I’m ready to help you stress less about your business.
Why? Because doing what you love matters…and that’s important.
I come from a family of entrepreneurs. We all struck out on our own paths. And that can be tough. It's tough because you are making your dreams come true, out of thin air and real resolve. My grandfather taught me to only do what matters to me and my family, because that’s important. This is what I believe: building a business is your love letter to the universe. It’s your poetry. It’s the thing you can give, do, and help others to believe, achieve, and succeed. I’m ready to help you do just that: really live by doing what you love. Building a business is about making money and making impact. You can solve real world problems in a way that allows you to make a difference in people’s lives and make a living at it too.
I can help you breathe. I can help you through the tools I’ve created: eBooks, workbooks, podcasting, and courses. Each one is built with helping you stress less in mind. And it isn’t all: time to meditate. It’s more: time to refocus and reset, time to organize and plan, time to actually reach your goals and reflect on what went sideways if you didn’t reach them. Every tool is also built with real business and education strategy, academic research, broken down into actionable steps you can take right now.
Join the thousands of students who work with me to make it happen.
Time to connect the dots. You can work with me at every stage of learning how to market your business.
Stage 1:
Use Templates to Make Your Life Easier
This FREE ebook will help you set up your marketing into templates so you can stop stressing and have a system in place for some of your biggest questions today. You can also see for yourself what The Stress Less Guide is all about.
Stage 2:
Get Inspired and Learn New Skills
My FREE podcast will inspire you with stories of people making their businesses work for them AND teach you an actionable skill in each episode (all within 30 minutes).
Stage 3:
Organize and Plan Your Marketing
The book series will help you organize and plan your marketing. With workbooks and planners on making social media marketing easy, photoshoots, and campaigns you can have a space to write down your ideas and think through your process.
Stage 4:
Sign Up for the Workshop
The workshop will help you fill out the book series. We can work through your process together any time. We’ll talk about the theory behind the book, how you can stress less, and when you complete the workshop you can have a fully filled out workbook to use right now.
Stage 5:
(Extra Credit!) Learn Together
Limited space is available for virtual meetings, conference presentations, or workshops. Let’s talk about your specific business, industry, or educational needs for your organization.
